With a background in education and a passion for helping others find clarity, Brad Cunningham has spent the last two decades guiding individuals and families toward financial freedom. As co-founder of Orangefinancial, LLC, he now works with over 750 families, using a comprehensive approach rooted in organization, education, and accountability. A sought-after speaker known for his clear and practical style, Brad has shared his message across schools, nonprofits, and businesses nationwide. At the conference, he'll break down the strategies you need to grow, save, and scale your wealth with confidence.
THE CONFERENCE WHERE BOLD PROVIDERS BUILD BETTER BUSINESSES.
📍Marriott RiverCenter, Covington, KY - Sep 5-7, 2025
If you’re a practitioner ready to grow your HRT practice, scale your income, and feel confident in your business decisions —
NICO LIVE: THE LIMITLESS PROVIDER EXPERIENCE IS YOUR NEXT STEP
Come for three days of business strategy, clarity, and connection with other ambitious clinic owners and industry thought leaders who are building the future of medicine.
WHEN & WHERE:
SEPTEMBER 5-7, 2025
Marriott RiverCenter, Covington, KY (right across the river from Cincinnati)
WHAT YOU'LL GET AT NICO LIVE
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3 days of high-impact sessions on business, marketing & patient care
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Real-life strategies for starting and scaling your HRT clinic
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Expert talks from industry leaders in finance, legal, marketing & clinical care
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A community of providers committed to cash-based, concierge-style care
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Opportunities to network, ask questions, and get personalized guidance
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Optional VIP Dinner + Social Event with exclusive access to speakers
- + Some personal touches from us and much more... 😉
GAIN THE SKILLS YOU WANT
- Patient Flow & Clinical Communication
- Legal Awareness
- Financial Literacy & Confidence
- Peer Learning & Connection
- Patient Sales Strategies
- Brand Building & Message Clarity
- Work-Life Balance
- Program Pricing Strategies
- HRT Practice Scaling (>$500k)
- Sustainable Marketing Strategies
- Business Decision Making
- Email Marketing Strategy
- Legal Practice Protection
- Clinic Workflow & Systems
- Networking Gameplan & Confidence
- Creative Thinking & Problem Solving
MEET THE SPEAKERS
NICO MISLEH
Founder of Apollo Health Optimization & HRT University
Nico is a board-certified nurse practitioner, founder of HRT University, and a national speaker on HRT, business strategy, and provider empowerment. With a unique ability to blend clinical science and entrepreneurial strategy, Nico has helped hundreds of providers build successful, cash-based clinics rooted in confidence, clarity, and care. At the conference, Nico will guide attendees through the business side of HRT, sharing the systems, mindset shifts, and marketing insights that helped him grow his own thriving practice and create a new standard for provider education.
CHERRELL MISLEH
Co-Founder of Apollo Health Optimization & HRT University
Cherrell is a registered nurse, entrepreneur, and homeschooling mom of two. As co-founder of Apollo Health Optimization and HRT University, she’s passionate about helping providers build businesses that support the lives they actually want to live. Alongside her husband Nico, she’s created a rhythm of work, family, and purpose. At NICO LIVE, she’ll be sharing real talk about building a business that supports your life, not the other way around.
BRAD CUNNINGHAM
Financial Educator & Co-Founder of Orangefinancial, LLC
COURTNEY WALKER
Attorney & Founder of Court Approved Aesthetics
Courtney Walker is an attorney and founder of Court Approved Aesthetics, where she helps medical providers simplify compliance, reduce risk, and protect their growing practices. With deep experience in regulatory strategy, entrepreneurship, and healthcare law, Courtney specializes in translating legal gray areas into clear, confident action steps for clinic owners. At the conference, she’ll share essential legal insights every provider needs to know—so you can grow your HRT clinic without fear, confusion, or costly mistakes.
EMILY BEAL
Chief Marketing & Operations Officer for HRT University
Emily is a creative marketer and operations lead at HRTU, where she helps grow a movement of purpose-driven providers. After launching her own marketing business after undergrad, Emily carved a path centered around doing things differently—ditching trends, amplifying authentic voices, and building brands that foster real connection. She’s passionate about helping others step away from social media and into sustainable, story-driven marketing that creates raving fans, and she’s here to help you tap into that at the conference.
WHO, EXACTLY, IS THIS CONFERENCE FOR?
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Nurse Practitioners ready to start their own cash-based HRT clinic
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Medical Providers (NPs, PAs, and more) looking to leave insurance-based models behind
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Providers in the early stages of launching a hormone or wellness clinic
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Clinic owners who already make sustainable money in their practice, but are ready to scale past $500k
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HRTU students or alumni who are ready to go beyond protocols and build a thriving business
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Entrepreneurial healthcare professionals who crave more freedom, creativity, and impact in their work
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THE EVENT SCHEDULE
- Friday, Sept 5: Breakfast/networking, registration opens, lectures with panel Q&A from 9:00 AM – 5:00 PM
- Saturday, Sept 6: Breakfast/networking, lectures with panel Q&A from 9:00 AM – 5:00 PM, VIP Social Event starting at 7PM
- Sunday, Sept 7: Breakfast/networking, lectures with panel Q&A from 9:00 AM – 12:00 PM
LECTURE TOPICS
- The Art of a Seamless Patient Journey
- Mock Patient Interviews/Sales Role Play
- Legal Insights for HRT Clinic Owners
- Building Sustainable Wealth From Your Practice
- How To Scale Your HRT Clinic
- Marketing Your Clinic Without Social Media
- + And more...
PLUS! WE'RE HOSTING A VIP EVENT
Join us for the VIP Social Event at Smoke Justis in Covington, KY on Saturday, 9/6 from 7–11pm. Enjoy appetizers, dinner, and dessert, with a cash bar available. It's the perfect way to unwind, connect, and celebrate with fellow attendees after a full day of learning. Add the event to your cart at checkout!
ABOUT HRT UNIVERSITY
HRT University is a leading education platform for nurse practitioners and providers who want to master hormone therapy and grow thriving, cash-based clinics.
Founded by Nico Misleh, HRTU was born out of a need for clearer, more practical HRT education—blending science, strategy, and support in a way that’s both approachable and actionable.
Through immersive online courses, live events, and a collaborative community of like-minded providers, HRTU offers training that goes beyond protocols. It equips practitioners with the tools, systems, and confidence to improve patient care, grow thriving businesses, and step fully into their role as leaders in the field of hormone optimization.
Whether you're just getting started or scaling an established clinic, HRTU exists to help you build something you're proud of.
I was very impressed with his lecture content at the Elite NP conference in Las Vegas in 2023. I now feel that I can add enormous growth to my DPC by offering such a niche area of services that most other providers aren’t offering in my area. I would encourage people to stop thinking about it and just do it!
____ Sydney Arnold, FNP-C
You have already waited too long JUST DO IT !!!!!!
____ Jill Huntzinger, NP
Nico's knowledge in both caring for patients and running a small business is invaluable to any provider just starting out or not sure how to navigate being out on their own.
____ Kelly Twells, APRN
I found great value in his lecture in Vegas and knew he had so much to offer in a world deficient of hormone knowledge and understanding.
____ Traci Carnette, NP
FREQUENTLY ASKED QUESTIONS
Is there a hotel block or group rate?
Is there a last day to purchase tickets?
What airport should I fly into?
What are the event dates and where is it held?
Will meals be provided?
What’s the dress code?
Will there be a virtual option?
READ BEFORE YOU COME 📚
Our book list. Hand selected by each one of us at HRTU. We'll most likely be referencing these at the conference, so if you have some downtime, pick up a copy and let us know what you think!
